DIANA DOBRA, EXPERIENCED ENGINEER AND SOFTWARE CONSULTANT, JOINS OUR TEAM AS A TECH ADVISOR

Since 2017, when we began actively engaging through investments, mentorship, and advisory in innovative tech startups, we have observed the high potential and impact that digitalization has on the Romanian business ecosystem. Back then, the appetite for technology and digitalization was still in its early stages in our country, but opportunities were easily identifiable, especially for experienced investors.

The fact that digitalization, in its various forms, has become an indispensable component for any industry today is a well-known reality in the world of entrepreneurship. This is especially evident in the national startup ecosystem, which is currently dominated by innovative IT projects based on software product development.

Working with hundreds of startups and businesses from various industries, we have identified an accelerated need for technical analysis and due diligence, both for the Primainvest team as an important part of the evaluation process for the businesses we invest in, and for supporting entrepreneurs in the development of tech products and services.

Moreover, one of Primainvest’s current strategic objectives is to expand into the Growth segment, particularly in disruptive technologies, which intensifies the need for deep tech analysis.

This need has brought us to the point of consolidating and expanding our services by adding Diana Dobra, an experienced Software Engineer and Consultant, to our team as a Tech Advisor.

What is Tech Advisory and why is it so important for your business?

Being an integral part of almost any business and an active component in each of our lives, technology becomes a realm full of possibilities that, from our perspective, is insufficiently explored and understood, especially in the world of tech businesses, which depend to varying degrees on it.

The natural question in this context is simple: How many entrepreneurs truly understand technology and the digitalization process? Alongside this, there is another question: How prepared are investors to recognize and understand the technical potential of software products developed by startups and companies they wish to invest in?

These two questions have driven the new strategic direction at Primainvest, which will surely revolutionize the way entrepreneurs and investors understand and relate to technology.

In other words, what we aim to do is to provide solutions to the above questions, thereby supporting the understanding of tech processes with impact on both stock investments or crypto projects, as well as in the area of mentorship and investment in startups.

Tech Advisory for Entrepreneurs and Investors Alike

The Tech Advisory service at Primainvest Capital Management will have two main directions:

  1. It will assist Primainvest’s tech due diligence process by identifying tech projects with potential (whether in the stock market, crypto, or startups), evaluating them from a technical standpoint, and identifying possible future opportunities.
  2. It will support early-stage startups or mature businesses mentored by Primainvest that have gaps in identifying, planning, and/or developing successful software products.

Who is Diana Dobra?

To achieve the objectives mentioned above, we needed a person with expertise and know-how in advanced technologies. This is how Diana joined our team.

Diana Dobra is a Software Engineer with experience in programming languages such as Java, React, Angular, and blockchain, and active involvement in numerous successful projects launched in fields such as Fintech, Insurtech, HR, Entertainment, and E-commerce, primarily targeting markets in the USA, Ireland, and Germany.

Diana possesses strategic thinking and excellent communication and leadership skills, which have helped her coordinate and motivate various IT specialist teams in developing tech products intended to improve business operations worldwide.

Moreover, Diana has extensive experience in developing successful software products, from the idea stage to fully completed projects.

Diana’s expertise and know-how will primarily help us analyze the technologies of the projects in which we decide to invest, bringing internal technical due diligence.

Additionally, Diana’s addition to the Primainvest team gives us the opportunity to further engage in partnerships and advisory contracts, now covering the Tech Advisory component. With Diana’s help, we will be able to support startups lacking advanced knowledge for selecting technologies, creating scalable architectures, or building a realistic roadmap and budget plan for the software product to be developed.

Furthermore, in addition to early-stage startups, Primainvest can now also support established projects that need Tech Advisory or Technical Due Diligence services in restructuring software architecture and more.

Beyond professional aspects, Diana is a wonderful person with whom we connected from our first meetings, sharing our passion for improving the entrepreneurial world in all its forms. Her experience and potential align perfectly with Primainvest’s values, which led us to choose a long-term collaboration with a positive impact for us and the businesses we actively work with in Mentorship, Training, and Advisory processes.

We are thrilled to have another valuable team member joining Primainvest in our mission to make entrepreneurship easier and more beautiful through analysis, clarification, organization, and strategy.

Welcome aboard, Diana!

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